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I work in PR and social media at Mullen Advertising, Community Manager for The Next Great Generation, and a pirate adventurer of the social media seas. Yarr!
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I’m deadly tired from the flu that I’m currently fighting, but Adurday is too important to disregard! So, let me just say- this ad from the 80s gave us a timeless catch phrase that I remember even though I wasn’t born yet. I’m not sure if Wendy’s actively did anything to encourage the phrase’s adoption by popular culture, but if they did it certainly worked.
Wikipedia the phrase for more interesting info: http://en.wikipedia.org/wiki/Where%27s_the_beef%3F
#ADurday
Leave comments, if you like!
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One of advertising’s classics!
I almost used this campaign as one of the case studies for my thesis, but my thesis advisor told me not to. Oh well. I still think it applies very well to my general argument that the most effective advertising appeals to cultural subsects and is based off of pre-existing cultural trends.
However, I think that Mac users tend to be less anti-establishment and more friendly, artistic, and free-thinking. Which is why I like their mild-mannered, humorous commercials today a bit better than this one. But I wasn’t born yet in 1984, so maybe I just don’t remember the wild, rebellious Mac users of the previous generation (but I have a hard time believing that… especially after seeing Woz on Dancing with the Stars…).
#ADurday
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Generate ads automatically with Ad Generator. According to creator Alexis Lloyd, “Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.
1. I just drank a lot of coffee, so hang in there, this post should be long and babble-y and incoherent. Woo! My favorite. :-D
2. I really need to get a new job or a second job or something. Hanging out at my apartment all day has only led to three things: (1) lots of video games, (2) obsessive cleaning, or (3) cooking more than anyone could ever eat. I already cleaned the entire apartment top to bottom once this week and I cooked lasagna, empanadas, enchiladas, a muffaleta, and a giant pile of potato salad this week. And my parents were visiting for 3 our of 7 days this week, so just IMAGINE what I could accomplish in a full week! We need to get a third refrigerator. Or more mouths.
3. NO ONE has adopted my new Twitter meme #ADurday. I am very disappointed that my devoted Twitter followers don’t hang on to my every word as much as they should. We will try again tomorrow! Stay tuned!
4. And my Tumblr followers suck just as much as my Twitter followers do! (Just kidding, I love you!) But seriously. I only earned like $12 for my ads so far and I need $100 before Google will give me money! I’m never going to reach my goal of being a millionaire in a year at this rate, Tumblites! Y’all need to step up your game! Clickity-click!
4 1/2. I wonder if we could start an ad-clicking revolution. Like… a group of people who click on each other’s ads and become millionaires for free. But then would we be arrested for illegal clicking? Or maybe we would become too powerful and destroy Google! Nobody wants that. Hrmm. This deserves more thought. But keep it on the down low because I have a feeling that it’s treasonous somehow and would probably be bad for the economy. If I started a group on Ning for this, would anyone play with me?
5. I am waiting for a phone call from a potential employer who I am like 95% sure will hire me. And I just heard that he’s going out of town for the weekend, so I probably won’t know until Monday. Waiting is torture! :(
Okay, I think that’s all for now. I’m going to go do what I do (see #2). Catch ya later.
I am watching the food network and was wondering how iron chefs can be so awesome and I stumbled upon this site. I know all you secrets now, food network! Muahahahaha!
One of my favorite Nike ads of all time and one that I critiqued in my senior thesis.
Btw, I’m making up my own meme and it will be ADurday! (Like Saturday, but with advertising!) Woo!!!
Leave your own comments and critiques below!
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I left a looong comment on Edward Boches’s blog again. :)
Hahahahahahahahaha! Ew.
This is from the blog of Edward Boches of Mullen. I left a comment here today. Check it out!
Q is for Quicksand (via Paul Thurlby)
